WELCOME TO A BRIGHTER ERA FOR ENTERTAINMENT AND BRAND PARTNERSHIPS
Founded with a passion to elevate our beloved industry, we strive to be the catalyst for enduring commercial partnerships. Today, we shape what we call New Sports Entertainment – blending Gaming, grassroots Football, Darts and pop culture into meaningful, long-lasting partnerships.
In an industry often chasing short-term wins, we take a different route: focusing on sustainable growth, brand-aligned KPIs, and fair value exchange.
We design and activate premium partnership packages that go far beyond standard exposure: integrated, authentic, measurable – and built to last.
Why us_
Listening First
We prioritize understanding your needs before proposing any assets or brand partner. Your goals guide our approach, ensuring a partnership that's truly tailored to your vision.
Decades of Expertise
With a collective 25 years of experience spanning gaming, entertainment and media, our founders bring a unique blend of perspectives from the Publisher, Tournament Organizer, Agency, Media, Team and Brand sides. This extensive background sets us apart in navigating the intricacies of the industry.
We love our ecosystem
We've not just been a part of the gaming and entertainment ecosystem; we've introduced major brands to it through sustainable partnerships. Join us in weaving your brand seamlessly into the fabric of our beloved industry.
Trusted Network
Our founders are highly trusted individuals within the gaming and entertainment industry, boasting a network that reaches key stakeholders. This trust is the foundation of our ability to connect brands and rights holders with precision and credibility.
Our values_
PLAY SMART,
RISE TOGETHER
Healthy performance through empowerment – by enforcing a well-adjusted work-life-balance and psychological safety, we foster effectiveness.
NURTURE
TRUST, FLOURISH TOGETHER
Psychological safety and well-being, carried out by honesty, empathy, transparency and trust between each other.
STRONG
BONDS, STRONGER TEAMS
Success through true connections – We believe in strong bonds, not only to our business partners but most certainly within our teams.
ELEVATE
YOUR GAME, LEAD BY EXAMPLE
Empowering and subsidizing growth and responsibilities – as a basis to boost curiosity for skill mastery and effectiveness.<br />
