New Marketing Partnership with Germany’s Top Player Martin Schindler

Bright Up is taking the next big step into the world of darts. After successfully helping to shape the Influencer Darts WM as an entertainment-driven highlight, we are now entering the professional darts scene by partnering with Germany’s number one player: Martin Schindler.

Darts is booming like never before — with packed arenas, millions of viewers worldwide and a growing global fanbase. And right at the heart of this movement stands Martin Schindler: Currently ranked No. 18 in the world he is the highest-ranked German player in the history of professional darts. Schindler’s recent victory at the prestigious Austrian Darts Open further cements his status as one of the sport’s most exciting talents.

Through this partnership Bright Up will support Martin in expanding his brand, driving commercial opportunities and developing new partnerships that match his impressive on-stage performances.

Marco Niemann, Managing Director & Co-Founder of Bright Up Agency, expresses, “Darts is exploding in popularity — and the commercial potential has never been greater. Together with Martin Schindler, we want to seize this momentum, create exciting new opportunities, and help him grow into one of the standout faces of this incredible sport. We’re proud to be part of his journey.“

Martin Schindler, Professional Darts Player, adds, “With Bright Up as a strong marketing partner, I see many opportunities to reimagine how darts is presented and perceived — especially for younger, more modern brands. It’s about bringing in fresh, relevant partnerships that fit my personality and speak to a new generation of fans.“

To ensure a smooth execution across all areas of any potential partnership, Bright Up will work closely with Ioannis Selachoglou, Martin’s long-time manager, as well as Felix Willikonsky from Friends & Foxes, the social media agency behind Martin’s digital presence.

Thanks to their deep industry expertise and extensive network, this collaboration also opens the door for us to connect with additional professional darts players — offering exciting potential for future campaigns and brand activations within the sport.

Martin Schindler’s story is just getting started — and with Bright Up at his side the next chapters are set to be even bigger and better. Stay tuned — the best is yet to come!