NEWS_

Bright Up/News

Bright Up and Friends & Foxes Launch Strategic Collaboration

Rarely in the history of sports have we seen so many new developments at once: entirely new disciplines are emerging, traditional formats are evolving and a generation raised fully

Bright Up and PDC Europe Join Forces to Unlock New Commercial Potential in Darts

Bright Up and PDC Europe are teaming up to jointly drive marketing and commercial growth around one of Europe’s most dynamic and fastest-growing sports. The partnership will focu

Bright Up announces the transition of Co-Founder Dominic Müller

After co-founding and building Bright Up together over the past 1.5 years, Co-Founder and Co-Managing Director Dominic Müller will hand over his operational responsibilities and

LEARN MORE ABOUT HOW WE WORK AND WHAT WE CAN OFFER TO BRANDS & RIGHTSHOLDERS.

LISTENING FIRST + -

We prioritize understanding your needs before proposing any assets or brand partner. Your goals guide our approach, ensuring a partnership that’s truly tailored to your vision.

WE LOVE OUR ECOSYSTEM + -

We’ve not just been a part of the gaming, new sports and entertainment ecosystems; we’ve introduced major brands to it through sustainable partnerships. Join us in weaving your brand seamlessly into the fabric of our beloved industry.

DECADES OF EXPERTISE + -

With a collective 25 years of experience spanning gaming, entertainment and media, our founders bring a unique blend of perspectives from the Publisher, Tournament Organizer, Agency, Media, Team, and Brand sides. This extensive background sets us apart in navigating the intricacies of the industry.

TRUSTED NETWORK + -

Our founders are highly trusted individuals within the gaming and entertainment industry, boasting a network that reaches key stakeholders. This trust is the foundation of our ability to connect brands and rights holders with precision and credibility.