Bright Up Launches Germany’s First Entertainment Darts League “The Last Flight”
A new era at the oche begins on April 7, 2026: with The Last Flight, Germany’s first-ever entertainment darts league brings together competitive sport and premium entertainment i
Bright Up and Friends & Foxes Launch Strategic Collaboration
Rarely in the history of sports have we seen so many new developments at once: entirely new disciplines are emerging, traditional formats are evolving and a generation raised fully
Bright Up and PDC Europe Join Forces to Unlock New Commercial Potential in Darts
Bright Up and PDC Europe are teaming up to jointly drive marketing and commercial growth around one of Europe’s most dynamic and fastest-growing sports. The partnership will focu
Bright Up announces the transition of Co-Founder Dominic Müller
After co-founding and building Bright Up together over the past 1.5 years, Co-Founder and Co-Managing Director Dominic Müller will hand over his operational responsibilities and
New Marketing Partnership with Germany’s Top Player Martin Schindler
Bright Up is taking the next big step into the world of darts. After successfully helping to shape the Influencer Darts WM as an entertainment-driven highlight, we are now entering
A Warm Welcome to Our New Team Members
Today we’re thrilled to welcome Sovann Kim and Pascal Ruhe as Senior Business Development Managers to our growing team. Their arrival marks an important step forward as we streng
The Influencer Darts World Championship Returns
A Two-Award-Winning Event: The Influencer Darts World Championship Returns! The Influencer Darts World Championship made waves at last night’s Stream Awards, winning two major ho
Bright Up Agency & Shikenso Analytics announce strategic partnership
"This collaboration with Shikenso Analytics is key for Bright Up Agency and our clients. In the dynamic landscape of esports and gaming, data is paramount. Our clients will benefit
Laurin Hußmann joins Bright Up Agency’s leadership team
Bright Up Agency is thrilled to announce the newest addition to our team, Laurin Hußmann, who will be stepping into the role of Head of Rightsholder Management & Creative Serv
Dominic Müller and Marco Niemann founding Bright Up Agency
Two of the most renowned experts for Esports and Gaming partnerships, Marco Niemann and Dominic Müller, are founding their own sales & marketing agency. In collaboration with I3 H
